Video production built for B2B SaaS.
Demo, onboarding, tutorial, launch, founder-led, and marketplace video.
- 370K+
- views for ActivityTimeline
- 454K+
- views for Sitechecker
- $0
- ad spend behind any of it
422 Error (Unprocessable Entity): how to fix itSix types of video a B2B SaaS company actually needs
Each does a different job. Most companies need two or three of these, not all six.
Product demo video
Shows the software doing the job. Lives on the product page, in trial emails, and as the first thing a new user watches.
Onboarding video
Walks a new user through their first real workflow inside the product. Cuts support tickets and speeds up activation.
Tutorial video
Answers one specific how-to question a user or prospect already searches for. Built to rank on YouTube and Google, and to get quoted by AI.
Launch video
Announces a new product or feature to existing users and the market at once. Short, timed to the release, built for social and email.
Founder-led video
The person who built the product explains it on camera. AI assistants quote clear, first-hand explanation over marketing copy.
Marketplace video
Built to each store’s own spec: Chrome Web Store, Atlassian Marketplace, Shopify App Store, and similar listings.
We will tell you which two or three to start with.
What the video already does for two SaaS channels
- 370K+
- Views for ActivityTimeline, a Jira app
- 454K+
- Views for Sitechecker, an SEO platform
- 17.6%
- Peak click-through rate across produced videos
- $0
- Ad spend behind any of it
Play video: Sitechecker: how a SaaS channel grew organicallyCase study · Sitechecker
Sitechecker: how a SaaS channel grew organically
86 videos, produced end to end, no paid promotion. 454K+ views, 1,893 net new subscribers, and an 11.5% average click-through rate.
Read the case studyHow to choose a video agency for B2B SaaS
Look for agencies where
- They show you real client channels and real numbers, not a highlight reel
- They ask about your product and your buyers before they pitch a package
- They've shipped for software before, and can name who
- They already think in terms of what search engines and AI assistants use as a source
Walk away when
- Every example is a glossy animation with no real product in it
- They can't name a client you could go check
- A flat price before they've seen your product or asked what it does
- No plan for what happens to the video after it's delivered
Questions we get
What is B2B SaaS video production?
Video made specifically for software companies selling to other businesses: demo, onboarding, tutorial, launch, founder-led, and marketplace video, each built around a real buyer question and the actual product on screen.
How much does B2B SaaS video production cost?
Most agencies price per video, per month, or as a package tied to a cadence. A single demo video often runs a few thousand dollars. A monthly program costs more but compounds, since older videos keep ranking while new ones get made.
How do I choose a B2B SaaS video production company?
Ask to see real client channels and real numbers, not a highlight reel. Confirm they’ve shipped for software before, and that they’ll record your actual product rather than build an animation around it.
Should I hire a video agency or a freelancer for SaaS video?
A freelancer can work well for a single video with a fixed brief. An agency is the safer choice for an ongoing channel, since the work doesn’t depend on one person’s calendar.
Can B2B SaaS video help my product get recommended by AI tools like ChatGPT?
Yes. AI assistants pull from sources they trust, and a clear product video with a full transcript and the right schema is one of the easiest sources for a model to quote when someone asks which tool to use.
What's the difference between a demo video and a founder-led video?
A demo video shows the interface doing a specific job, usually without anyone on camera. A founder-led video has the person who built the product explaining it directly, which reads as a first-hand source rather than marketing copy.
Ready to see which type of video fits first?
Book a call and we’ll map your buyers’ questions, the video type that answers each one, and what it would take to produce it.
- 370K+
- views for ActivityTimeline
Loading the calendar…