Customer onboarding video that reduces churn.
New users decide fast whether your product is worth it. We produce onboarding videos that show them how to win in the first session, so more of them stay.
Play video: ActivityTimeline: one app for resource planning, timesheets and cost management in JiraMost churn happens before anyone talks to you
A new user signs up, opens the product, and has a few minutes to understand it. If they get stuck, they leave, and your support team hears about the rest. Good onboarding video removes that friction at the moment it happens.
We produce onboarding video that shows the real product doing the job. Clear steps, one goal per video, and the workflow a new user actually needs. It runs in-app, in your help center, and on YouTube, so the answer is there before the ticket is.
For ActivityTimeline, a Jira app, the videos we produce onboard new users and helped grow their channel past 370,000 views and 1.32 million impressions.
Onboarding video for every step
Four kinds of onboarding video, matched to where a user gets stuck.
Welcome and setup
A short first-run video that gets a new user from signup to their first real action.
In-app guides
Focused clips that sit inside the product and answer the question at the point of use.
Feature walkthroughs
One video per feature, so a user can learn the part they need without a demo call.
Help-center videos
Searchable how-to videos that deflect tickets and double as YouTube answers.
How it gets made
Map the journey
We find the moments where new users get stuck or churn, and pick the videos that fix them.
Script one goal
Each video answers one question and drives one action, in plain language.
Record the product
We capture the real product doing the task, with clean narration and captions.
Place it to be found
We publish it in-app, in the help center, and on YouTube, with chapters and schema.
What you get
The core deliverable
An onboarding video that does the explaining
One finished video per onboarding moment, built to run in-app, in your help center, and on YouTube, so new users get to value without a call.
- A mapped list of onboarding moments worth a video
- A tight script with one goal per video
- Real product capture with clean narration
- Captions, chapters, and a transcript
- Cuts sized for in-app and help-center use
- VideoObject and FAQ schema for the page
- A titled, described YouTube upload
- A simple report on views and drop-off over time
Work
Product video we produced for B2B SaaS teams, built to onboard and stick.
Play video: ActivityTimeline: report showcaseActivityTimeline: report showcase
A clear walkthrough that gets a new user onboarded in minutes.
Play video: ActivityTimeline: feature walkthroughActivityTimeline: feature walkthrough
A short video on a single workflow, the kind that answers a new user’s how-do-I question.
See the full ActivityTimeline case study, or our product demo video production.
Who this is for
A fit if
- You sell B2B software with a free trial or self-serve signup
- New users need to learn a workflow to see the value
- Your support team answers the same how-to questions again and again
- You want onboarding that scales without more calls
Not a fit if
- You need a single brand or hype video
- Your product needs no setup or learning to use
- You are not ready to show the real product on screen
- You want it live this week with no planning
Questions we get
What makes a good SaaS onboarding video?
One goal, the real product on screen, and plain narration. It should get a new user to a single win fast, and be easy to find at the moment they need it.
Can onboarding videos reduce churn?
Yes. Most early churn comes from users who never reach value. Video that removes the first points of friction helps more of them get there and stay.
Where do these videos go?
In-app, in your help center, and on YouTube. The same video can onboard a user, deflect a ticket, and answer a how-to search.
Do you use animation or the real product?
The real product. New users need to see the actual screens they will use, not an illustrated version of them.
How many onboarding videos do we need?
Start with the few moments where users get stuck or drop off. We map those first and build out from there.
How is this different from a product demo?
A demo sells the product to a buyer. Onboarding video teaches a new user how to use it. We make both, and keep them clear about their job.
Help new users win faster
Book a call and we will map the onboarding moments worth a video, and the ones costing you users.
- 370K+
- views for ActivityTimeline
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