How-to video that ranks and gets cited.
When someone searches how to do a thing in your product, a clear tutorial should be the answer. We produce software tutorials that rank on YouTube and Google and get pulled into AI answers.
Play video: Jira task estimation and workload management with ActivityTimelineA tutorial that gets cited is not an animated cartoon.
Most how-to videos are quick cartoon explainers with someone talking over them. It answers the question once, badly, and no one finds it again.
A tutorial built to rank is different. It answers one clear question, shows the real steps on screen, and is easy for search and AI to read.
We produce tutorials the way the best channels do. One question per video, the real product, clean narration, chapters, and a transcript. Then we structure the page so Google and AI models can lift the steps straight into an answer.
One tutorial, four jobs
A good how-to video keeps working long after it goes up.
Activates new users
It answers the how-do-I question in the moment, so more trials reach the point where they see value.
Deflects support tickets
A searchable video answers the question before it becomes a ticket, and your docs get better.
Ranks on YouTube and Google
How-to search is huge and steady. A clear tutorial can own that result for years.
Gets cited in AI answers
When someone asks AI how to do the task, a well-structured tutorial is an easy source to quote.
How it gets made
Pick the how-to
We find the how-to searches and questions your users and buyers ask, and the ones you are missing.
Script the steps
We turn the task into a clear sequence, one goal per video, with nothing a user does not need.
Record the product
We capture the real screens and steps, with clean narration, captions, and chapters.
Structure to rank
We set up the page, transcript, and schema so search and AI can read and quote the steps.
What you get
The core deliverable
A tutorial that answers the question and ranks
One finished how-to video per task, built to rank on YouTube and Google and to be cited in AI answers, with the steps structured so a model can lift them.
- A researched how-to topic tied to real search demand
- A step-by-step script with one goal per video
- Real product capture with clean narration
- Chapters, captions, and a full transcript
- VideoObject and FAQ schema for the page
- A titled, described YouTube upload built to rank
- A page section that hosts the steps in text too
- A simple report on rankings and views over time
Work
How-to and tutorial video we produced for Sitechecker, built to rank and get found.
Play video: Sitechecker: Chrome extension and Search ConsoleSitechecker: Chrome extension and Search Console
A product-led walkthrough that ties a feature to a daily SEO workflow, made for search professionals.
Play video: Sitechecker: tracking AI visibilitySitechecker: tracking AI visibility
A feature tutorial on measuring AI search visibility, made for the Sitechecker channel we produce.
See the full Sitechecker case study. For buyer-facing video, see product demo and AI search video.
Who this is for
A fit if
- You sell B2B software with features users need to learn
- People search how to do things in your product or category
- Your support team answers the same how-to questions again and again
- You want tutorials that keep ranking, not one-off clips
Not a fit if
- Your product has no real workflows to teach
- You are not ready to show the real product on screen
- You want views without answering a real question
Questions we get
What makes a good how-to video?
One clear question, the real product on screen, and steps in order. It should let someone finish the task, and be easy for search and AI to read and quote.
Who produces how-to videos for SaaS companies?
We do. We produce software tutorials for B2B SaaS, built to rank on YouTube and Google and to be cited in AI answers.
How is a tutorial different from a product demo?
A demo sells the product to a buyer. A tutorial teaches a user how to do one task. We make both, and keep each clear about its job.
Do you use animation or the real product?
The real product. A how-to has to show the actual screens and steps, not an illustrated version of them.
Will these videos rank?
That is the point. We pick topics with real search demand and structure each video and page to rank. The Sitechecker 422 tutorial we made ranks first on YouTube and second in Google.
How many tutorials do we need?
Start with the highest-demand how-to questions in your product and category. We find those first and build a series from there.
Be the answer to how do I
Book a call and we will map the how-to searches worth owning, and the tutorials that win them.
- 370K+
- views for ActivityTimeline
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