Marketplace video production that sells the install.
A listing gets a few seconds of attention before someone clicks. We produce the video that shows your app running aimed to each marketplace’s own specs.
Play video: ActivityTimeline: one app for resource planning, timesheets and cost management in JiraThe listing video is the only place a buyer sees your app actually running.
Someone lands on your marketplace listing from a search inside the host product or from Google. They have a job to do and four other tabs open. Screenshots tell them what your interface looks like. Only video tells them what using it feels like, and whether it fits the workflow they already have.
Most marketplaces give video the first slot in the media gallery, above the screenshots. That is the highest attention space on the page, and it is usually filled with a screen recording someone made in an afternoon, or left empty.
There is a second reason to do it properly. The same footage works on YouTube, where buyers search your category, and where AI assistants pull from when someone asks which tool to pick. One production, three places it earns something: the listing, YouTube search, and your own sales pages.
App marketplace demo video, built to each store’s spec
Every marketplace has its own rules on length, aspect ratio, captions, and what you are allowed to show. We work to the spec, so nothing comes back from review.
Chrome Web Store
A Chrome Web Store extension video has to land the value in the first five seconds, usually with no sound, because that is how people preview it.
Atlassian Marketplace
Jira and Confluence app videos. The hard part is showing your app inside a real instance without the whole thing turning into a Jira tutorial. We have made a lot of these.
Shopify App Store
Merchants care about one thing, whether it moves revenue. We frame the demo around the merchant’s day rather than your feature list.
Salesforce AppExchange & HubSpot Marketplace
Videos for admins and RevOps buyers, who want to see permissions, data flow, and setup before they trust anything with their CRM.
Apple App Store & Google Play
App previews cut to the duration and device rules each store enforces, delivered in every size they ask for.
Slack, monday.com, Notion, Zoom, Figma, VS Code
Smaller directories with the same problem: a listing with nothing to watch, sitting next to listings that have something.
How a marketplace video gets made
Call
We go through the app, the marketplace it lives on, who installs it, and what makes them uninstall. Thirty minutes.
Plan and script
You see the story before anything is filmed: what we show, in what order, what the first five seconds say, and the spec we are cutting to. Nothing gets produced until you approve it.
Production
We record the product properly. Clean data, clean states, no half-filled test accounts. Then edit, motion, captions, and voiceover or on-screen text.
Delivery
The finished video in every size the marketplace asks for, plus a YouTube cut and a short version for your site.
Work
Three marketplace videos we produced. More of this work sits under a client’s brand or an NDA, which is normal for production done through partners.
Play video: Product video for an Atlassian Marketplace appProduct video for an Atlassian Marketplace app
Made for a Jira app listing, showing the product inside a real Jira workflow. Produced through Reliex, an Atlassian Platinum Partner.
Play video: Marketplace product videoMarketplace product video
Marketplace product video, cut for the listing and for YouTube.
Play video: Marketplace app demo videoMarketplace app demo video
A recent marketplace listing video we produced, cut to the store’s spec and for YouTube.
More of our video work: product demo video production, AI search video, and the B2B SaaS video production hub.
Who this is for
A fit if
- You sell B2B software that lives on a marketplace, and installs from that listing feed your pipeline.
- Your listing has no video, or one someone recorded on a laptop two years ago.
- You want the same footage working on YouTube and your site, not only in the store.
Not a fit if
- You want a viral brand film.
- You need a lot of cheap short videos.
- The product changes every week, so anything we film is out of date by launch.
Questions we get
How long does an app marketplace demo video take?
Two to three weeks from the first call to final delivery in most cases. Most of that is script approval and your feedback, not editing.
Does anyone from our team need to be on camera?
No. Most marketplace videos are screen capture with voiceover or on-screen text. If you do want a founder on camera, we produce that as well, as a separate service.
Do you record the product, or do we send you footage?
We record it. You give us a demo account with clean data and a walkthrough of the flows that matter. If the product needs a specific environment, we set it up with your team.
Can you guarantee more installs?
No, and be careful with anyone who does. Install rate depends on your product, your listing copy, your reviews, and your category. What we guarantee is a video built to your marketplace spec, approved by you at script stage, and delivered in every size you need.
Will the same video work on YouTube?
Yes, and we cut it for that on purpose. The YouTube version gets a title and packaging built around what people search in your category, which is also what AI assistants read when someone asks them which tool to use.
What does it cost?
It depends on length, how many marketplaces you are listing on, and how many cuts you need. We quote after the first call.
Get a marketplace video that earns the install
Book a call and we will map the listing, the spec, and the video that gets people to click install.
- 370K+
- views for ActivityTimeline
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